A New Year, A new President, A new venture.

Posted by NHWraps on January 22, 2009 under General |

Welcome to the new! There are a lot of reasons to be pessimistic about the coming months and years. We’ve all watched our savings dwindle, our neighbors get laid off , our paychecks get stretched too thin. The Pat’s didn’t make the playoffs in spite of a reasonably good season. Sales are down from last year for many businesses. There are however, reasons for optimism. We are a nation of whiners and complainers given to complacency when the times are good. And when times get bad, we are a nation that pulls together, tightens the belt and gets working. There is a big shake up going on in industry and government right now, there will be a lot of pain but there will also be growth and stability. Many people who are put out of work by the economy will be unemployed, find new jobs, or make drastic lifestyle changes. One of the changes they will make will be the decision to follow a dream and start a new business. This is how our economy will recover. Many of the new start ups will fail, and many will succeed. Those businesses will create new jobs and keep established businesses busy supplying them with products and services. Many established businesses are hunkering down to wait it out and hope for the best. We have decided to expand our existing business, Advantage Signs, Inc., and try to increase the number of vehicle wraps we are asked to produce. This will require a new and expanding marketing effort. We will be educating our customers about the value of wraps as advertising. As the sales increase we will be adding employees to cover the work load. And we will be needing bigger space as a result of the additional work load, employees and equipment necessary to efficiently print, laminate and properly apply these graphics to our customers vehicles. As for you, the new or established business owner trying to attract new customers and get the most out of you advertising dollar, wraps are one of the most visible and appealing forms of advertising you can do. They always go where you go, they are unregulated by your city codes so you don’t need a permit or worry that someone is going to raise a stink about too many signs, and you can park in strategic spots for extra exposure. So make sure you get noticed before your competition does.